Our philosophy, program and community

Whole9 General Nutritional Recommendations

We believe in Eating Good Food.

Our recommendations are based around the framework of a Paleo Diet, with a focus on health, not history.

We like to put a positive spin on our nutrition plan, focusing on all the foods we do eat (instead of what we don’t).

Whole9’s Nutrition in 60 Seconds

We eat real food – meat, fish, eggs, vegetables, fruit, healthy oils, nuts and seeds. We choose foods that were raised, fed and grown naturally, and foods that are nutrient-dense, with lots of naturally occurring vitamins and minerals.

This is not a “diet” – we eat as much as we need to maintain strength, energy, activity levels and a healthy body weight. We aim for well-balanced nutrition, so we eat animals and a significant amount of plants.

Eating like this has helped us to look, feel, live and perform our best, and reduces our risk for a variety of lifestyle-related diseases and conditions.

Read more about our nutrition philosophy and program in our New York Times bestselling book, It Starts With Food.


Food Should Make You Healthy

Meat, seafood and eggs; vegetables and fruit; and healthy fat sources like coconut, avocado and olive oil are all foods that make you healthier.

Sugar, alcohol, grains, legumes and dairy are all food groups that have significant potential down sides, and may not contribute positively to your health.

The more you eliminate these “less healthy” foods from your everyday diet, the healthier you will be.

However, you don’t have to eat perfect 100% of the time to have and maintain excellent health.

Helping you find the right balance – and maintain that balance long-term – happens to be our specialty.

Finding your own individual balance starts with our Whole30® program.

What is the Whole30®?

Established in April 2009, the Whole30® is Whole9’s original nutritional program designed to change your life in 30 days.

The physical benefits of the Whole30 include improved body composition, energy levels, sleep quality, attention span, mental attitude and athletic performance.

The psychological benefits of the Whole30 include changing long-standing, unhealthy patterns related to food, eating and your body image, and a dramatic reduction or elimination of food cravings, particularly sugar and carbohydrates.

Testimonials from Whole30 participants reflect the prevention, improvement or “cure” of:  high blood pressure, high cholesterol, type 1 diabetes, type 2 diabetes, asthma, allergies, skin conditions, PCOS, infertility, migraines, depression, bipolar disorder, heartburn, GERD, joint pain, ADD, thyroid dysfunction, Lyme disease, fibromyalgia, leaky gut syndrome, Crohn’s, IBS, Celiac, diverticulitis, and ulcerative colitis.

These results have been documented by tens of thousands of Whole30 participants – these are real life examples, not theoretical possibilities. To read a sample of real-life testimonials, click here.

Since day one, the entire Whole30 program has been available for free on our site.  It will always be free.  Visit http://whole30.com to learn more.

We outline the program in much greater detail in our New York Times bestselling book, It Starts With Food.

Life After Your Whole30

The Whole30 is not a diet, a short-term fix or a temporary solution. It’s also not the Whole365.

We want you to use the Whole30 as a learning tool to gain awareness of how the foods you used to eat were actually affecting how you look, feel, live and perform.

And then we want you to carry that awareness forward, and use your experience to change the way you eat for the rest of your life.

We encourage you to make educated, deliberate decisions about when, how often and in what quantities you include less healthy foods in your diet. We’ve devoted an entire chapter of It Starts With Food to maintaining your new, healthy habits after your Whole30 is over.

We also have an entire section of our Resources page designed to help you turn your Whole30 experience into a life-long, sustainable, healthy practice.

Join Our Community

You can connect with Whole9 on Facebook, or find a huge support network of Whole30 participants on the Whole30 Facebook page. We also have a Whole30 Instagram feed (@whole30), with more than 50,000 photos tagged with #whole30.

We also love to connect in 140 characters or less, so click here to follow us on Twitter, then tweet at us (@whole9life).

Our free Whole30 Forum is the perfect way to meet other program participants, and get the support you need to rock your Whole30. Finally if you read something you like (or something you don’t!) on our site, we invite polite and constructive discussion, and encourage you to  leave a comment on any blog post.

Finally, you don’t have to believe everything we believe (or eat everything we eat) to read our articles, follow our programs or participate in our community. We encourage you to come with an open mind, take what you like and leave the rest behind.