We have another big announcement in preparation for our Whole9-sponsored Whole30 program starting August 1st. (Did you miss our first big announcement? In summary, yay, spuds!) Our second announcement is related to the new Whole30 program rules, and features our New York Times bestselling book, It Starts With Food.
It Starts With Food has a spiffy new redesign, and one important update.
Don’t panic—95% of the book is exactly the same. (And red wine, chocolate, and pancakes are still off-limits. Sorry not sorry.) Read on for the details.
A New Look for ISWF
Once we realized we had to change the text of It Starts With Food to accommodate the new Whole30 potato rule, we started thinking, what else might we want to change? A review of the text told us there wasn’t much we needed to revise to the actual content. The science is still on point, and our recommendations still hold fast. (We did make some updates to the supplement section, but those are minor.) So other than the new Whole30 program rules around potatoes, chips, french fries, and table salt, the book is basically the same It Starts With Food you know and love.
One thing we’ve been wanting to do for a while now, however, is change the way it looks. When we first designed the book three years ago, our audience was young, trendy, and very familiar with our brand and our voice. The grunge-y, edgy vibe of ISWF was just right at the time, and reflected the relationship we had with our readers.
Since then, our audience has grown faster than we ever could have imagined. Word of mouth about the stunning results the program has to offer brings your mothers, fathers, grandparents, and co-workers to our website and It Starts With Food. These folks aren’t familiar with Whole9 or “Dallas and Melissa.” They don’t know us, our voice, our personalities—all they know is someone told them they have to read this book.
For you, our much-loved new audience, we wanted ISWF to be more welcoming, and a little calmer. The new look is softer, cleaner, more accessible. (It also matches our new Whole9 website, which was another goal of the redesign.) We’ve kept the signature cover look, the interior grey boxes for “callout” information, and the straight-talk. It just looks a little more grown up, and (we hope) more inviting.
It Starts With Food
For those of you wondering whether you need to buy the new version of ISWF, we’re letting you preview our full Author’s Note here for you today. The summary: the material in the updated version is 95% the same as the original ISWF, save for the Whole30 program rules (and some small tweaks to our supplement recommendations), so feel free simply to note the changes in your current version and move on.
And the next site-wide Whole30 program starts August 1st! We’ll have even more resources available for you between now and then, and plenty of reminders about the new Whole30 rules and ISWF updates. So stay tuned, and as always, thank you for your support.
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