Ghee, the purified essence of butter, is one of our very favorite cooking (and eating!) fats.  Ghee is a nutrient powerhouse, loaded with healthy fats and essential vitamins like A, D, E, and K. The process of clarifying butter and turning it into ghee also eliminates any potential negative health effects from milk proteins found in plain old butter, making it safe choice for most–even those with a dairy intolerance.

We first hopped on the ghee bandwagon in 2011, bringing Pure Indian Foods into our Whole30 Approved family. Today we’re excited to introduce a new purveyor of that liquid gold: OMghee.

Oh My Ghee!

OMghee is the brain child of Mitul and Anthony, who have been friends since kindergarten.  Coming from completely different backgrounds (Indian-American and Italian-American), they had the opportunity to learn a lot about each other’s culture, especially food. When the two participated in a paleo challenge together, that knowledge turned into inspiration.

Mitul says, “The first thing we went over was the approved fats and oils list and saw ghee as one of the top cooking fats to use. We both knew what it was and just looked at each other with a surprised look on our face. Not many people doing the challenge with us knew what it was, so we started to research what products were available.  The idea grew and grew until we knew there was no other option but to come out with our own brand of ghee.”

Their company is small – just the two of them right now – but they are committed to providing their customers with a product of impeccable quality. The searched the country for samples of butter that met their requirements – organic and non-gmo verified – and met with farmers and cow nutritionists (yes, there is such a thing) before settling on their butter sources.

Anthony and Mitul are also passionate about changing the food system from the inside-out. “We have gained a wealth of knowledge on cow nutrition, sustainable agriculture, and farming communities,” Mitul says. “We have protested against Monstanto and will protest again. We have been working with local farmers, lawyers, and businesses to restore power to our local farmers. We are doing everything we can to fight for our nations farmers who are committed to excellence. We believe that the battle has to be won from the bottom up and it starts with how we eat and what we purchase for our meals.”

Their ghee is catching the attention of eaters and social media junkies from every corner of the Good Food world. You can find them (and their many devotees) on Facebook, Instagram, and Twitter. “When we started OMGhee, we didn’t know the first thing about cooking or creating your own recipe. We had absolutely no knowledge of what food blogging was, or why paleo recipe bloggers were so popular. We found out very quickly what the big deal was. These bloggers are incredible! Every dish that customers create with our ghee in mind is just amazing to see.”

Speaking of Instagram…

We want to see how you (would) use your ghee! OMghee will give away a jar of their delicious ghee to the person with the most creative cooking, Paleo, or ghee-related Instagram photo. Your profile must be public for us to see it, and remember to tag your photo with @omgheespot, @whole30 and #gheetiton.

Submit your photo by Sunday, November 10th at midnight PST. We’ll choose a winner and announce it here by the end of the day Monday (November 11th).

In the meantime, join us in welcoming OMghee to the Whole30 Approved family… and order your supply of OMghee here: http://www.omghee.com/