Here at Whole9, we do our best to encourage you to eat your vegetables, but we understand that sometimes, you run out of vegetable inspiration. Mashed sweet potatoes with coconut butter, roasted carrots with cumin, steamed broccoli with ghee, sauteed spinach with garlic… there are only so many ways to work veggies into your meals, right?
Wrong! We’ve recently discovered a delicious and exciting new way for you to spice up (and add to) the vegetables on your plate. Whole9 readers, we’d like you to meet… Horsetooth Hot Sauce.
First, Some Background
The story of Fort Collins, Colorado-based Horsetooth began in 2008, when co-owner John Comeau was, um, emancipated from his 9-5 job. John took his unemployment as an opportunity to start a new business, and brought on his sister Michael Ann as a business partner.
Horsetooth started with only three hot sauces in their repertoire: Rubin’s Red, Naughty #4 and The “O” Face, but has since added more regular production sauces, untold small batches, spicy Bloody Mary mixes, and a couple of BBQ sauces to the list of unusual and outstanding products.
Their name comes from Native American legend: Horsetooth Rock in Fort Collins, CO, is not a rock at all, but the heart-turned-to-stone of a great warrior slain by a slightly greater warrior during a fierce battle. (According to John, however, they were most likely good buddies fighting over the last drop of Horsetooth Hot Sauce.)
So where do the vegetables come in? They’re in the sauce.
No seriously – their sauces employ both vegetables and fruits to impart a unique and delicious flavor. John says:
Our philosophy is to make a delicious and unique product, testing the boundaries of what a hot sauce can be. We achieve that by adding different fruits and vegetable to our sauces. We brainstorm ideas together constantly to come up with interesting recipes. Some of our sauces are seasonal, using produce and products available at the time. For example, last fall we did a hop sauce with hops from my sister’s garden and Colorado peaches from the Western Slope. We try to use local ingredients as much as possible, like Fort Collins cantaloupe and tomatillos. We also like to switch it up throughout the year by making small-batch hot sauces that are way out of the box as far as hot sauces go. We make a limited amount, and they are only available for a short time.
And their sauces are all natural. You won’t find any nasty fillers in there. Right, John?
Our hot sauces are all natural and gluten free. This is simple for us to accomplish, since the base ingredients in hot sauces are simple themselves: vinegar, salt and hot peppers. Any sweetness in our sauces comes from the natural sugars of those fruits and veggies. Colorado itself has a great philosophy when it comes to local, all natural products.
Like many of the companies we choose to support, Horsetooth is big on the local (Fort Collins, CO) scene. They source their products from vendors in their community, and they live and breathe by local support, selling their products first at local health food stores and farmers markets before branching out to bigger retailers like Whole Foods.
In fact, Melissa and Dallas first met John and Michael Ann at the Estes Park Farmers Market in 2010. After buying their first bottle of Rubin’s Red (Melissa’s favorite), they were hooked–and stoked to discover a full year and a half later that the Salt Lake City Whole Foods was now stocking Horsetooth’s sauces.
The rest of this Whole30 Approved story is history.
Liven Up Your Whole30 Meals
We want everyone to have the chance to experience their paradigm-smashing sauces. John thinks so too, so until our next official Whole30 begins (on August 1st) Horsetooth is offering everyone 20% of their hot sauce order!
Visit http://horsetoothhotsauce.com and add any sexy sauce to your shopping cart to reap 20% savings. (No discount code necessary.)
So head on over and grab yourself some Rubin’s Red, O Face, or Naughty #4 to top your next Whole30 meal – steak, eggs, burgers, and more.. and join us in welcoming Horsetooth Hot Sauce to the Whole30 Approved family.
What’s your favorite food to pair with hot sauce? Share your recipe or meal creation with us in comments.
Note: All current Horsetooth offerings are Whole30 Approved, except for their small-batch Mexican Standoff and Hot Mess BBQ sauce, both of which contain sugar. As Horsetooth creates seasonal products using a variety of ingredients on a regular basis, it’s up to YOU to check your labels (or inquire as to ingredients) to ensure their product is suitable for your Whole30.
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