Pre-release copies of our book, It Starts With Food, have arrived! We’ve got 100 books looking hot on our living room floor right now, and special review copies are arriving on East Coast Paleo bloggers’, Whole9 Nutrition Partners‘ and Whole9 Envoys‘ doorsteps as we speak. (Reviewers not on the East Coast, don’t worry… they’ll be there soon.)
Holding our actual book in our actual hands was a surreal moment, bringing to mind all the hard work that went into the project, and all of our hopes for the future. Which brings us to today’s post – and a heartfelt request for your help.
Our Wildest-Dreams Confession
We’ve got something to confess. Our wildest dream is to see It Starts With Food on the mainstream bestseller lists.
First, why should Forks Over Knives and (shudder) The China Study continue to hog all the nutrition limelight?!? We believe our nutrition program, based on a healthy balance of high-quality animal foods and copious amounts of nutrient-dense plant matter, is infinitely more healthy than any program they’re featuring on the current Top Ten lists. Paleo a fad?!? We know better – and the world needs to hear it, too.
Two, we’ll be honest… it would be totally rad to be able to say we are New York Times bestselling authors. No Paleo nutrition book has been able to do this since Robb Wolf’s groundbreaking The Paleo Solution – and if our book reaches and changes a tenth of as many lives as his, we’ll consider our efforts a smashing success.
So today, we’re sharing a few strategies for making It Starts With Food a success, and getting the message of Paleo nutrition and the life-changing results of our Whole30® program to as many people as we can.*
*Also, you should know that it feels really weird to be asking for your help in such a direct and public fashion. But we poured our hearts and souls into this project, and hope to reach thousands of new people with our Good Food Word – and we really need your help to do that!
ETA to It Starts With Food official release: 20 days
Strategy #1: Buy the book
Pre-order via Barnes & Noble or Amazon at a reduced price (just over $17). Pre-sales via these outlets count towards the New York Times bestseller list – we suspect perhaps B&N will make more of an impact than Amazon, in fact.
If you’re buying multiple copies to give as gifts or stock your gym’s library, it’s extremely helpful if you purchase each copy in a separate transaction. Even if you buy it in a bookstore, this is the only way to make ten copies of the book count as ten and not one.
If you are considering using the book as a holiday gift, purchasing the book during the first few days of sales (June 12th – 17th) is the most important time. (Just think – less gift-buying hassle during the busy month of December!)
Strategy #2: Post reviews on Barnes & Noble and Amazon!
We’d love to see 250 reviews on each of these sites within the first week the book is out! (Which means you’ll have to read fast… but we hope the book is so good, you won’t be able to put it down.)
Strategy #3: Blog, Post to Facebook, or Tweet!
If you have a website or blog, please write a review, and link to online purchase options. (And make sure to send us your review – email firstname.lastname@example.org so we can share your review with our readers, too!)
Don’t forget about Facebook or Twitter, either! When you receive your copy of the book (or find it in your local bookstore) take a photo of you with the book, and tag yourself and Whole9 in the photo. You can do the same in Twitter, tweeting @whole9life.
Our sincere gratitude and thanks.
We wrote this book for you, and could not have done it without your stories, and your support throughout the years.
As a small token of our thanks, over the next three weeks we’ll be offering you sneak peeks of the book, and some amazing give-aways from U.S. Wellness Meats, Stronger Faster Healthier, TX Bar Organics, Pure Indian Foods, and more. Plus, we’ll be announcing book signing events in Los Angeles, San Diego, and Salt Lake City; along with podcast, print, and radio interviews we’ve got scheduled around the book release.
Thank you, thank you, thank you – from the bottom of our hearts.
Best in health,
Dallas & Melissa
We can help you live the Whole9 life.
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