The Whole9 Seasonal Produce Guide

Updated for 2012!

When we talk about produce in our workshops, we are often asked whether “eating seasonal” is important. At first, we passed it off as a bit of an advanced topic – we just want you to eat your vegetables, people. However, after further consideration, we  realized that eating seasonally keeps people moving in the right direction from a taste, nutrition and budget perspective. However, “eating seasonal” isn’t as easy as it sounds, considering in America, we can eat whatever we want, whenever we want. Grapes in March? Asparagus in October? It’s all available (even if it has to be shipped 3,000 miles to get here). So let’s de-mystify seasonality, and talk about five reasons to go seasonal.

1. Seasonal = Less Expensive


The aforementioned grapes in March are probably going to come from Chile, and will probably cost you upwards of $5 a pound. Buying things out of season means long shipping times, fuel costs and other factors that all add up to an insanely huge price tag. And even if they’re not shipped a great distance, growing out-of-season produce in a faux-summertime greenhouse in the U.S. still adds up to more energy consumed and costs incurred, which are (of course) passed along to the consumer. Eating seasonally means buying things that can be grown locally (or relatively locally), in their natural weather and climate conditions. Less energy, less transit time, cheaper price tag. Winner.

2. Seasonal = More Nutritious

Vegetables may not be as much fun to eat as, say, coconut butter, but we eat them anyway, because we know they’re so nutritious. So why would you purposefully buy produce that has lost so much of it’s nutritional kick? As soon as a fruit or vegetable is harvested, the nutritional breakdown begins. Many vitamins present in the fruit or vegetable before harvest are highly unstable and are largely depleted after a few days. Since out-of-season produce may be shipped from thousands of miles away, it spends many days in transit, all the while losing some of the key nutrients. Buying produce at its height of seasonality (freshness) means the naturally occurring vitamins, minerals and phytonutrients are also fresh.

3. Seasonal = Yummy

Kale, spinach and tomatoes may not make the top of our “fun foods” list – but they fall to the very bottom when they taste flat and dull. Fresh produce picked in-season is going to please our palates the most – think of a crisp Gala apple in October, or a juicy tomato in August. Out-of-season produce spends ten days in a transit crate, and arrives in your supermarket bruised, squishy and tired, lacking the vibrant flavors that make fresh vegetables and fruits so darn good.

4. Seasonal = Variety = Good

Eating seasonally means that every few month or two, we’re trying something new, and that’s a good thing for our taste buds and our health. Different vegetables and fruits contain a wide range of vitamins, minerals and phytonutrients… but we don’t get the good stuff that comes from asparagus, winter squash or nectarines if all we eat are peppers, onions and apples. Following the seasons forces us out of our produce comfort zone – and increases the chances that we’ll stumble upon a few new vegetables or fruits that we didn’t even realize we liked.

5. Seasonal = Natural

A big part of our Whole30 program is designed to help you reset your broken food and hunger mechanisms. We want to return you to the place where “hungry” means “hungry” (not “bored”, “depressed” or “cranky”), and we want you to be in tune with whether your body is craving a particular food, or whether your brain just pitching a sugar tantrum. Being more focused on eating seasonally will help you reset those ancient and beneficial connections between body and brain, between ancestral heritage and today’s un-natural modern world. Fruit in the middle of winter isn’t “normal”, but acorn squash or kale chips sure do feel… right. Try making seasonal eating a bigger part of your Whole30 program and see if those connections reset even faster.

Get Seasonal-Savvy

So now you’ve got five good reasons to go seasonal… but what exactly is in season today?

Here’s where we’ve really got you covered.

Check out our all new, updated for 2012 Seasonal Produce Guide, designed to take all the guesswork out of produce seasonality. We’ve categorized things into the four seasons, plus a small “year-round” category as a nod to some of the technological innovations that allow us to have some foods around the clock. There are some regional variances, but in general, stick to things that are in season (or close to it) for the freshest, healthiest, tastiest produce in town.

We’ve even given you some helpful hints as to our recommendations for nutrient density, and a “organic” indicator that indicates whether the particular item is generally ‘clean’ (pesticide-free) or ‘dirty’ (heavy on the chemicals, so buy organic if you can).

Got a good seasonal vegetable recipe, or a shopping tip to help people make the most of the current in-season produce? Drop ’em to comments.

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  1. says

    This I do believe is the best, most concise, and most helpful seasonal produce guide I’ve encountered. It has all the info we need to head to the store or make a shopping list. I love, too, that you’ve included references to places where one can go commercial if needed and where it should be organic all the way.
    Thanks for being such a dependable go-to source for staying on-track.

  2. rosi says

    I’ve printed this out and given a copy to all the health minded people in my office. They’re all thoroughly impressed with it. Thanks so much for putting this together. :-)

  3. says

    What wonderful feedback! Thanks so much, Pamela and Steph. And Rosi, what an awesome idea! I’m glad you’re spreading the Good Food Word at work.


  4. Cyndy says

    What about Rhubarb? I’ve never seen it on any list and wonder if it would be considered Paleo?

  5. says


    Rhubarb is a fabulous and healthy vegetable option, and perfectly appropriate for your Paleo diet. It’s season is typically April or May in the northern hemisphere.


  6. Jessica says

    Great post, thanks for the information!
    What are your thoughts on CSA’s, especially here in the Salt Lake area? I’ve found one that goes year-round (and therefore needs a greenhouse in the winter)… still a good idea? What about tropical fruits that aren’t naturally available here (like mango)- do you think it’s best to eat primarily local and maybe not get some fruits/ vegetables as a result?
    Thanks again, I am a huge fan! :)

  7. says


    We LOVE the idea of CSAs, because you get seasonality and variety delivered right to you – take so much of the guesswork out of it. But while I appreciate your question, don’t get too crazy with the seasonality stuff. Do we think you’re going to Food Hell if you eat a mango from Mexico in the summer? Nah.

    We use the seasonal model as a framework – we don’t eat mangos in February, or grapes in March, or butternut squash in July… but when fruit is in season that can’t be grown locally, we certainly like to indulge. (Try our mango gazpacho recipe!)

    Take this concept as far as you’d like for your own goals and your own life. But don’t freak out if you’re eating a tomato in winter, right?


  8. says


    Great question. If there isn’t a C or D, that means that item isn’t the dirtiest of the dirty… but it’s not the cleanest of the clean, either. If you can purchase these items organically, that’s always your healthiest option. But if you’re working around a budget (and who isn’t?) we like to use the “peel” rule of thumb. If you can and do peel the produce item before eating it (or don’t eat the “peel” at all), like an avocado, carrots, or a watermelon, then it’s less important to purchase organic. If you can’t peel it, like grapes, lettuces, or green peppers, then perhaps it’s worth spending the extra money to go organic.