On February 16th, we received word from CrossFit Headquarters that our affiliation (as CrossFit Whole9) will not be eligible for renewal in 2010. CrossFit wrote:
“I am writing to thank you for your year of affiliation with CrossFit and to inform you that we will not be renewing your affiliation when it expires on 3/17/2010. .. Since you are moving in a different direction, we cannot continue to carry you as an affiliate and we feel that our continued association is no longer mutually beneficial. We wish you the best of luck in your new endeavors.”
Allow us a few words before the wild ruckus begins.
- Please respect our request to keep all commentary related to our de-affiliation respectful and courteous. I know it’s the internet and we’re all grown-ups, but our Moms read this stuff.
- Please don’t assume there are any dirty backstage details to be had.
- Even if there was any behind the scenes controversy, we certainly would not publicize it here. The kind of negative discourse that this situation has produced in the past is both unhealthy and unproductive for the community, and we’re too classy for it anyway.
- Understand that as far as we’re concerned, you do not need to publicly trash CrossFit in order to demonstrate your support for us. (Just like you don’t need to boycott Whole9 if you’re a fan of CrossFit.) It may be fashionable to hate on The Elite, but we will not tolerate that here.
- On that note, there are a lot of good people doing really smart stuff who also happen to own, coach and train with CrossFit. As we like good people doing smart stuff, we will continue working for, supporting and promoting those CrossFit affiliates we do business with.
- Know that our de-affiliation changes nothing with respect to the Whole9. We’re always going to be into picking up heavy stuff, eating good food and managing your health and fitness from a big-picture, integrated perspective. Plus, this entity is completely separate and distinct from our former CrossFit business, so the goods and services we offer here have zip, zero, zilch to do with our affiliation status. (Smart of us, huh?)
We will respond in one brief, simple statement to HQ’s assertion that CrossFit and Whole9 are moving in different directions. They’re right. We are. Dallas and I have no quarrel with the CrossFit methodology. We are, however, troubled by CrossFit’s (the company) methods of execution, and have voiced some of these concerns both in public and during private conversations. As such, we accept HQ’s decision, and will not pursue reinstatement.
What does this mean for the Whole9? Really, nothing. We’ll keep giving you (our readers) lots of good, free stuff via this site. And now that our attention isn’t split between entities, we’ll be able to provide a broader range of personal consulting services, virtual seminars and on-site workshops to our clients. So it’s business as usual around here (although we’ve got an awful lot of t-shirts to modify).
We have always been proud to be part of a health and fitness community that includes members from within and outside of CrossFit. And we don’t have to be an affiliate to remain a prominent, contributing member of that community. So on behalf of both Dallas and myself, thank you to all of our readers, clients, workshop attendees and fellow health and fitness professionals for your continued support.