Note: Today’s Whole30 check-in is also a CrossFit 603 update. It’s all related, so use today’s comments to check in with your 30 day adventure, provide feedback or suggestions for the program or weigh in on the changes going down over at the 603.
Now that we’ve got our ducks (goats?) more in order, here’s a preview of what’s going on over at CrossFit 603. First, and most importantly, we’re changing our affiliate name to CrossFit Whole9.
I know, right? Kind of a big deal, and a little scary for us. But we thought long and hard about our new direction, and realized that an identity change had to happen. Rolling your eyes? Is this a little too “Prince-who-changed-his-name-to-a-symbol-and-then-back-to-the-Artist-Formerly-Known-As Prince” for you? Bear with me while I explain.
The 603 had an amazing run, with group classes in Tilton and Dallas’ five-day-a-week programming for our local and long-distance clients. We’ve been known primarily for our innovative workouts, gymnastics and Olympic lifting focus and the heavy strength bias in our programming. Our new business model, however, has us branching out beyond just daily WODs. Our primary focus is still training people in the CrossFit methodology, sure. But we plan to incorporate everything CrossFit teaches and preaches into our program, from nutrition to quality sleep to stress management. Dallas’ physical therapy background also allows us to bring injury prevention, active recovery techniques and rehabilitation into our scope of services. We’re trying to offer CrossFit from a systematic, whole-body perspective… which is so much bigger than simply programming workouts for the 603.
So we made the difficult decision to retire the 603, and re-brand ourselves to better represent our new direction and focus. Enter, CrossFit Whole9. (Which is why the “Whole30” moniker works so well… get it?) The name really does fit what we’re doing, and our manifesto (soon to come) explains everything from what we do and how we do it to exactly how the “9” fits in.
So what does this 603-slash-9 change mean for you? Well… not much, from a technical perspective. We’re signing paperwork with CrossFit HQ to make the name change official, so you’ll see us listed now as “CFW9” on the Affiliate Blog. The 603 site as it stands will go away, and the Whole9 site will go up in its place. (We’re keeping all the 603 posts, though, and all the old links will still work.)
But as for you, well, we’ll be giving you the same good stuff we always have… just more of it. (And who doesn’t like more?) Whereas the old 603 site just included WODs and rest day post, the new CFW9 will have original articles on everything from nutrition to strength training to what it’s like to run a CrossFit affiliate. We’re filming kettlebell video tutorials, programming new custom workouts (with math!), and sharing our take on everything from nightshades to cortisol reduction to map-and-a-flashlight met-cons. And as always, we’ll continue to provide high quality, personalized coaching and training in the CrossFit methodology, from a broad and inclusive perspective. Same Dallas and Melissa, same quality information, same cheeky monkey attitude… just a new name, and a much broader scope of practice.
Whew. That wasn’t so bad, was it? Hang in there with us as we go through this transition, because we promise good things will follow. And in the meantime… you’d better get your 603 gear while you still can, because as soon as the name change is official, we’ll be all CFW9, all the time.
If you should be in the kitchen, you’d better visit our store soon!
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